Francisco Gallardo
Software Engineer & Digital Strategist
Software Engineer with over 10 years of experience in AI, deep learning, and software development, delivering data-driven solutions for Google, Meta, Disney, Adidas, and Boca Juniors. Founder and multimedia strategist of a football community with 6 million global fans.
Professional Journey
Full-Stack Developer and Digital Content Strategist
Club Atlético Boca Juniors
April 2016 - November 2023
- •Directed multimedia content strategies for the biggest soccer club in Argentina, achieving a 400% growth in fan community size within the first year.
- •Processed and aggregated engagement data from YouTube, X, Facebook and Instagram using Pandas and NumPy to analyze content performance trends, optimize content posting schedules, and enhance fan engagement by 500%.
- •Performed A/B tests on content strategies using Pandas and SciPy, analyzing key engagement metrics such as CTR and watch time to identify high-performing content formats and boost audience retention by 60%.
- •Implemented transformer-based models (BERT, GPT) using PyTorch to analyze fan sentiment and identify trending topics from social media comments, providing actionable insights for content optimization.
- •Developed and deployed a media management platform, managing all aspects of the project, including requirements engineering, business analysis, product design, UX/UI prototyping, technical documentation, and full-stack development using PostgreSQL, Express, React, and Node.js.
- •Designed and implemented cloud architecture on AWS, ensuring scalability, performance, and reliability.
- •Produced and managed social media content across multiple platforms, optimizing audience engagement through strategic planning and data-driven insights.
- •Hosted and presented livestreams and virtual fan events, building strong community engagement and loyalty among fans and media.
Show Host and Content Creator
MTV Legends of Gaming: Cup Latin America
February 2017 - June 2017
- •Hosted and led a competitive gaming and reality show, delivering live presentations to an audience across Latin America.
- •Developed and executed a multi-platform social media strategy, creating engaging videos, posts, and campaigns.
- •Analyzed and reported on engagement metrics, using performance data to refine strategies and improve audience interaction, growth and retention.
- •Engaged with the gaming community through livestreams and digital interactions, building relationships with fans.
Social Media Content Creation
YouTube
July 2013 - Present
- •Manage a YouTube channel with over 6 million subscribers and 2 billion unique views, producing technical and engaging multimedia content.
- •Deliver live presentations for Google at high-profile events in Los Angeles and Buenos Aires, showcasing solutions for creators.
- •Design and implement social media strategies across platforms like YouTube, Instagram, X, Tiktok, and Discord, driving community engagement, retention, and growth through platform analytics, SEO and machine learning.
- •Lead social media campaigns with global brands, including Google, Adidas, Meta, Disney, FIFA, Fox, Electronic Arts, MTV, PUMA, Konami, Gillette, and Nissan, producing content across multiple platforms.
- •Commissioned by Google to promote new monetization features for creators, engaging the creator community and driving adoption.
- •Sponsored by Meta to support an initiative aimed at increasing adoption of Facebook Gaming livestreams, leveraging social media strategies to expand platform reach.
- •Produced social media content for Disney and performed as an actor in the Disney TV series Disney 11.
- •Received multiple awards from YouTube, Nickelodeon and industry organizations for data-driven digital strategies and audience engagement.
Education
Master of Science in Software Engineering
Universidad Argentina de la Empresa
2023
Bachelor of Science in Information Technology
Universidad Argentina de la Empresa
2019
Skills & Expertise
Full Stack Engineering
React
Node.js
TypeScript
Javascript
Python